BUSY MOMS BUILDING

by Redefining [Mom]

Helping moms build businesses that fit their family values.

Busy Moms Building eBook: 12 Steps to Running Your Own Online Business for Busy Moms
Busy Moms Building: Complete Course
Busy Moms Building Community
Busy Moms Building Coaching Packages

JOIN OVER 1,000 BUSY MOMS WHO ARE BUILDING THRIVING ONLINE BUSINESSES!

Hi there, Mom!

Wouldn't it be nice if someone explained how to build an online business while balancing work and family?

  • How do you find the time?
  • How do you come up with a profitable idea?
  • How do you actually make money online?

That's what I'm going to tell you. 

I'm going to show you how to develop a business idea and turn it into a viable business in just 12 easy to follow steps. And, you are going to do it while still having time for your family!

Three years ago, I was sitting on my couch, stress-crying and googling the same darn things you are. I was a corporate chick in marketing for nearly a decade, but after I had my daughter, it wasn't fulfilling and it left me feeling frustrated and empty. 

I wasn't doing a good job at any of my roles, work or personal. When I took life by the horns and did the work to start steering it in the direction that made sense for me and my family, everything fell into place. (I mean, I still have like five loads of laundry to do at any given time, but whatever.) 

There was a part of me that wanted to throw in the towel, but it wasn't feasible because we relied on my paycheck.

I needed to do something to get out of the funk I was in, so I started blogging. 

I would never have thought the decision to start telling my story would lead me to where I am today. 

You don't have to choose between a career and family, you can define your life on your own terms!


I struggled with guilt over not being happy with my career. I had a good job that provided well for my family, but inside I felt a mess. I knew I wasn't being the best version of myself.

I worried about what my family would think or my friends would say when I voluntarily quit my job to work online.

Would they think I'm crazy? Would they accuse me of being selfish?

When I'm asked now what I do, my response is always: I work when I want, how I want, and with the people I love!

My mission behind creating Busy Moms Building is to provide a blueprint for other women who crave the flexibility that building your own online business can bring! Now you can stop worrying about HOW to get started because Busy Moms Building shows you how in just 12 steps!

You don't have to feel guilty about leaving your career behind, disappointing your family, or taking time away from the kids to pursue your passion.

Busy Moms Building gives you 12 actionable steps to create a solid foundation to move forward in your endeavor to work from home! 

When you're done, you will have a viable action plan tailored for you. 

Most steps can be completed in about an hour's time, including the worksheets and assignments. (And some of the lessons don't even take that long!) If you can find a few hours a week to commit to creating your plan, you will be ready to launch in less than six weeks! 

That's half a trimester, sister! You can do this!

"Busy Moms Building is a treasure trove of resources and things to consider if you want to start your own online business. 

As a beginner getting the lay of the land, I appreciate Monica's how-to instructions and honest reviews of various tools, service providers, classes, and resources. She helps you understand what caught her up when she started, so you have a framework for making your own decisions and avoiding potential time sucks and pitfalls. 

It's definitely the kind of thing I will keep handy to reference as I'm getting started. I even learned something about Google's search algorithm updates that my digital agency at my corporate job hasn't told me yet! Bottom line: Monica breaks things down so starting a business feels less intimidating. 

If you've wanted to start something, but don't know where to begin, Busy Moms Building is your answer." 

~CLARA MILLER, Marketing Manager and Working Mom 

12 Steps Running Online Business Busy Moms

What You'll Learn...

create actionable business plans & goals
effective time management strategies
manage your business finances like a pro
master the technical side of building a website
create beautiful social media images in under 5 minutes
master your email marketing strategy

Stefanie was part of a group coaching program I ran in early 2017. Over 4 weeks, I walked 12 women through the entire Busy Moms Building course. 

On her biggest takeaway...

"My "ah ha" happened when I found a niche that fuels my fire. I narrowed my niche using the worksheets and videos provided in the course to easily envision my avatar reader."

On the most useful part of the program...

"The 1:1 call was my favorite and most useful part of the program. I was so overwhelmed and confused before the call. After my 1:1 call with Monica, I was so excited to write out my detailed action plan and implement all of Monica's wonderful advice."

On her overall experience with Busy Moms Building...

"I never felt as understood as when I joined Busy Moms Building. Facebook groups can only get you so far with people in your industry. The live videos were exactly the experience I needed to learn and feel comfortable with my position in the blog-o-sphere. I am so sad to have it end but so glad to have made these new relationships that will last well past this course. Thank you!"

~STEFANIE GARY, Health Information Specialist by day and Blogger at Make Cosplay Fun by night

IT'S NOT JUST A COURSE...YOU GET SO MUCH MORE!

Busy Moms Building Facebook Group

ACCESS TO A THRIVING COMMUNITY IN THE BUSY MOMS BUILDING FACEBOOK GROUP

Busy Moms Building eBook & Workbook

THE COMPLETE BUSY MOMS BUILDING EBOOK & COMPANION WORKBOOK

Busy Moms Building Video Tutorials

DETAILED VIDEO TUTORIALS THAT BREAK DOWN THE MOST COMPLEX PARTS OF RUNNING AN ONLINE BUSINESS 

Busy Moms Building VIP Coaching

VIP 1:1 COACHING FOR CLARITY AND ACCOUNTABILITY 

"Being a busy mom who's built several successful businesses over my career--for myself and others--I can tell you Monica Froese knows her stuff. In her book Busy Moms Building, she hands you the keys to the kingdom. All the lessons she and many of us have learned the hard way, all the research and resources you'll need to help you make the transition from worker bee to entrepreneur mom, she's giving them to you wrapped up with a bow. If you're ready to make the leap, or trying to decide if you should, this book is for you!"

~SUSAN WENNER JACKSON, Co-founder and Editor-in-Chief at Working Moms Against Guilt

Get a sneak peek into the Busy Moms Building Course!

Busy Moms Building Sneak Peek Video

Gain access to a fan-favorite video in the course for FREE! I'll teach you how to use the WordPress plugin Social Warfare to grow your website's social media presence!


ABOUT THE AUTHOR

Hi! I'm Monica, a mom, wife, business strategist for mom entrepreneurs. I have an MBA degree in finance and marketing and blog at Redefining Mom, a site for helping moms build thriving online businesses. I traveled to the White House to discuss family-friendly workplace policies with the President's senior advisors and have been featured on several media outlets including Fox News, Healthline, and Mom Talk Radio. With my tactical approach to balancing family and online business, I help moms build successful businesses and change their lives at the same time.

Busy Moms Building

"Busy Moms Building has helped me beyond belief in the world of online business. 

I have never owned my own business, but have always had the desire to do so. When I found Monica's website it was like I had hit the jackpot. She has things logical and laid them out in a way that anyone can understand. 

She gives detailed instruction and tips on how to navigate this online world. Her honesty about products and services is refreshing in this crowded online space. I'm so beyond happy to have found her book and used it as the building blocks to building my own online business. This book is definitely something I will be recommending to any mom thinking of becoming an entrepreneur. 

Busy Moms Building is the answer to all of those questions you have been asking yourself and more." 

~HEATHER FARRIS, Blogger at Blissful Intent

Busy Moms Building 12 Steps to Running Your Own Online Business for Busy Moms

THE COMPLETE COURSE! 

31 VIDEO TUTORIALS, 13 WORKSHEETS, 5 BONUS INTERVIEWS + A TON OF BONUS CONTENT

STEP 1: DETERMINE IF STARTING A BUSINESS IS RIGHT FOR YOU

  • Video #1: Is Starting a Business Right for You?
  • Worksheet #1: Do You Have the Entrepreneurial Bug?
  • BONUS Interview: How to Bridge the Gap Between Corporate & Online Business with Coach Lizzy
  • BONUS Interview: Career Mindset Coaching with Robin Kegerise

STEP 2: TIME MANAGEMENT STRATEGIES FOR BALANCING WORK, HOME, AND YOUR BUSINESS

  • Video #2: How to Manage Work, Home, and Your Business
  • Worksheet #2: Making Time for Your Business
  • Video #3: How to Use Acuity Scheduling to Manage Your Calendar + Automate Your Business
  • BONUS Video: Deeper Dive into Acuity Scheduling
  • Video #4: How to Use Google Drive to Organize Your Business
  • BONUS Video: Time Management Strategies
  • BONUS: Simple Formula- How to Find Time in Your Business PDF
  • BONUS: Brainstorm- How to Find Time in Your Business PDF
  • BONUS: Effective 15-Minute Speed Cleaning PDF
  • BONUS: 5 Productivity Hacks for Busy Moms PDF

STEP 3: DEFINE YOUR BUSINESS OBJECTIVES

  • Video #5: Create an Effective (Non-Stuffy) Business Plan
  • Worksheet #3: Define Your Business Income Goals
  • Worksheet #4: Business Planning- Narrowing Your Focus
  • Worksheet #5: Business Planning- Building the Perfect Plan

STEP 4: TRANSITIONING FROM SIDE-HUSTLER TO FULL-TIME BUSINESS OWNER

  • Video #6: How to Know When It's Time To Go All in With Your Business

STEP 5: SETTING UP THE LEGAL AND FINANCIAL SIDE OF YOUR BUSINESS

  • Video #7: Tax and Business Structure Foundations (The Non-Scary Version)
  • Worksheet #6.1: Tracking Business Income
  • Worksheet #6.2: Tracking Business Expenses
  • BONUS INTERVIEW: Legal Expert Jamie Lieberman Helps Us Understand the Legal Side of Starting an Online Business
  • BONUS INTERVIEW: Simplifying Business Finances with Heather Farris

STEP 6: IDENTIFYING YOUR NICHE AND NARROWING YOUR FOCUS TO APPEAL TO YOUR TARGET AUDIENCE

  • Video #8: Practical Tips for Selecting a Niche & Target Audience
  • Worksheet #8: Identifying the Perfect Niche and Appealing to Your Target Audience
  • Worksheet #9: Mapping Out Your Website and Navigation

STEP 7: WEBSITE ESSENTIALS: WHAT YOU DO AND DON'T NEED TO SET UP YOUR WEBSITE

  • Video #9: The Basics of Setting Up a New Website
  • Video #10: Setting Up Your Domain and Hosting with inMotion
  • Video #11: Installing a Basic WordPress Theme and Plugins
  • Video #12: How to Install WordPress and Genesis Themes Using inMotion and GoDaddy
  • Video #13: How to Install Google Analytics in WordPress
  • How To Set Up Your Domain Email Address Using G Suite

STEP 8: SET UP YOUR BRANDING STANDARDS

  • Video #14: DIY Branding Basics
  • Worksheet #10: Your DIY Branding Kit
  • Video #15: Examples of Brand Consistency
  • BONUS INTERVIEW: Branding Expert Natalie DeGoey Helps You Nurture Your Brand

STEP 9: CREATING VIRAL CONTENT THAT RESONATES WITH YOUR TARGET AUDIENCE

  • Video #16: Creating Viral Content that Resonates with Your Target Audience
  • Worksheet #11: Create Your Editorial Calendar

STEP 10: A SOCIAL MEDIA STRATEGY THAT'S EASY TO MANAGE

  • Video #17: Social Media Strategy Every Online Business Owner Needs to Know
  • Worksheet #12: Using Social Media to Grow Your Traffic Checklist
  • Video #18: Creating Social Media Graphics with Canva
  • Video #19: How to Schedule Pins in Tailwind
  • Video #20: How to Use HootSuite for Social Media Scheduling
  • Video #21: How to Use Facebook's Native Scheduler
  • Video #22: How to Set Up Rich Pins
  • Video #23: How to Compress Photos for Your Website
  • Video #24: How to Use Social Warfare to Grow Your Social Media Presence
  • Video #25: How to Create a Call to Action Button in Canva

STEP 11: DEVELOPING A STRONG BUSINESS NETWORK

  • Video #26: How to Network for Success
  • Worksheet #13: Building Your Business Network

STEP 12: EFFECTIVE STRATEGIES FOR GROWING YOUR EMAIL LIST

  • Video #27: Growing Your Most Valuable Asset...Your Email List!
  • BONUS WORKSHEET: Get More Loyal Followers Checklist
  • Video #28: How to Create an Opt-in Freebie with Canva
  • Video #29: Email Service Providers MailChimp vs. ConvertKit
  • Video #30: Understanding ConvertKit Sequences and Broadcasts
  • Video #31: Understanding ConvertKit Automations

...PLUS THESE AMAZING BONUSES!

"Busy Moms Building really helped me concentrate on starting my blog and gave me the needed technical knowledge to feel comfortable taking those next steps. Monica was great at making a video on a subject or program if we did not understand it so that we could better understand how it worked.

I was abe to get more focused and started to understand the back side of how to run a blog.

Thanks so much for helping me start my blog in a way that was not intimidating and was nurturing. Thanks for taking the time to help all of us with our issues and being patient with those of us that were just starting out and not as quick to implement as the others. I felt that the course was well suited for all of our needs." 

~MICHAEL CUSTER, Lawyer by day Blogger at MMMCUSTER by night

Michael Custer Testimonial for Busy Moms Building

Questions?

Is Busy Moms Building only for working moms?

Absolutely not! While my personal story comes from the working mom perspective, the principles presented in the book can help anyone start an online business (even if you are not a mom).

I don't want to be a blogger, is this course for me?

YES! I cover the basics of setting up and creating content for a website because almost any type of online business will require a website. This does not mean that you need to be a blogger, but you do need to learn how to appeal to your target audience online. 

How do I access the Busy Moms Building course?

Great question! Busy Moms Building is hosted on the Thinkific course platform. When you checkout via a secure connection with SendOwl, you will receive a download link for a PDF. The PDF will prompt you to create a username and password that will give you lifetime access to the course and all future updates

What if I already have a blog, will this help me?

The focus of Busy Moms Building is on building an online business. If you have a blog and you are looking to turn it into a business, this course is for you!

I want to start an online business, but I'm afraid I won't have the time, should I still buy this?

Absolutely! Busy Moms Building was created specifically to address the problem of not having enough time. I will teach you how to find the time as a part of the course. Don't worry, you've got this!

"I've gained clarity in my social media business and the exact packages I should be offering. I also have a better idea on how to structure my blog with Monica's suggestions.

I really enjoyed the Busy Moms Building group coaching program. I felt like I could relate to all the ladies. Monica, you are a great leader and I am so glad to have found you. I feel we relate to each other a lot and I hope that we continue to keep in touch in the future!" 

~SUSAN CABEZAS, Social Media Manager by day Blogger at MODERN FRUGAL MOM by night

Susan Cabezas testimonial for Busy Moms Building

STARTER PACKAGE


1. Busy Moms Building 110+ page PDF eBook with 12 steps detailing how to start your own online business! + Lifetime eBook updates.

2. 16-page printable workbook to fill out that will assist you in implementing the steps in the book!

 COMPLETE PACKAGE


1. The complete Busy Moms Building course with 31 video tutorials & 5 guest interviews teaches you the ins and outs of running our own online business! + Lifetime course updates.

2. Busy Moms Building 110+ page PDF eBook with 12 steps detailing how to start your own online business! + Lifetime eBook updates.

3. 16-page printable workbook to fill out that will assist you in implementing the steps in the course!

PLUS...Almost $200 in BONUSES! 

PLATINUM PACKAGE


1. (2) 1-hour VIP private coaching sessions with Monica! Use this time to get clarity on your business goals and knock down obstacles!

Sessions are valid for 4 months from purchase.  

2. The complete Busy Moms Building course with 31 video tutorials & 5 guest interviews teaches you the ins and outs of running our own online business! + Lifetime course updates.

3. Busy Moms Building 110+ page PDF eBook with 12 steps detailing how to start your own online business! + Lifetime eBook updates.

4. 16-page printable workbook to fill out that will assist you in implementing the steps in the course!

PLUS...Almost $200 in BONUSES! 

WAIT, DON'T LEAVE EMPTY HANDED! Get a sneak peek into the Busy Moms Building Course!

Busy Moms Building Sneak Peek Video

Gain access to a fan-favorite video in the course for FREE! I'll teach you how to use the WordPress plugin Social Warfare to grow your website's social media presence!

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Busy Moms Building Sneak Peek Video

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