My proven strategy for increasing authentic followers on Twitter and Instagram
I gained 6,000 new followers in my target audience in 3 months!
Update October 2016
Two important updates to share regarding this post.
#1 I launched an eBook, Busy Moms Building: 12 Steps to Running Your Own Online Business for Busy Moms, that discusses my social media strategy in step 10. The advanced package also has videos showing how I use different social media tools.
#2 Instagram changed their API connection a few months ago and CrowdFire no longer can use the Copy Followers feature but it is still good for checking to see how follows you back.
Step by Step Instructions on How to Use CrowdFire
3 months ago I decided to invest time into using CrowdFire for Twitter and the results have been amazing. About a month and a half ago, I began to mirroring my strategy on Instagram. The reason I am so pleased with the results is because I’ve gained real followers in my target market.
*Affiliate links are included throughout this article. Everything I recommend I have used myself and have found value in.
Twitter: from <1,000 to 4,300+ in 3 months
Instagram: from <50 to 1,700+ in less than 2 months
How I use CrowdFire for Twitter
The primary features I use are:
- Inactive following
- Copy followers
- Keyword follow
Non-followers: on this tab you can see everyone you follow that does not follow you back. Ideally, you want more people to follow you than you follow. I use the non-follower menu to unfollow people who don’t follow me back. I give people 1-2 weeks to follow me and if they don’t, I unfollow them. You can use the whitelist feature to label people who don’t follow you back as “safe” so that you don’t accidently unfollow influencers in your target market.
Inactive following: this tab shows you people you are following who have not been active for 1 month, 3 months, or 6 months. This is a great way to make sure that people you follow are active Twitter users. If they aren’t…. give ’em the boot!
Copy followers: this is my favorite feature and the main reason why I use this app. This feature allows you to search an account in your target market and copy their followers. This is how you can make sure you are following people who will find what you have to offer valuable. Hopefully, these users will follow you back. Those that don’t you can unfollow in a week or two under the non-followers tab.
Keyword follow: this works similarly to copy followers except you will use this to follow people who are active in certain hashtags. For example, I actively follow people who are using #workingmom.
The free version of CrowdFire limits how many accounts you can follow and unfollow in a day so I suggest getting the $4.99/year plan which lifts those limits. The trick to getting this plan is that you have to do it through the mobile app. This plan is not available with the desktop version. Simply log on to the app, follow 25 people and when you hit #26, a notification will pop up asking you to pay $4.99/year to lift the limit restriction (for Twitter only).
How I use CrowdFire for Instagram:
The primary features I use are:
- Copy followers
You’ll notice that the menu of choices is smaller than with Twitter.
Non-followers: I use the same methodology for Instagram as I use for Twitter to handle people who do not follow me back.
Copy followers: same goes for copy followers. I use the same methodology here as I use for Twitter.
A special note on follow/unfollow limits: both Twitter and Instagram have rules about how many accounts you can follow and unfollow to protect their platforms from spammy-type behavior. CrowdFire does limit the number of follows and unfollows in an hour for Instagram but they do not have limits on Twitter (as long as you have the premium plan). I encourage you to read the Terms of Service for each platform and use the app wisely. My personal rule is to never follow or unfollow more than 200 people in a 24 hour period.
Automated messaging: A lot of people send automated messages out when a new person follows them. CrowdFire supports this service. I am personally against doing this, I find automated messages extremely annoying and not a successful marketing tactic. Beware that while it may be effective for some people it will also irritate others.Follow key people in your target market on Twitter and Instagram with @Crowdfire! #socialmediatipsClick To Tweet
Get Paid to Tweet
Once I reached 4,000 followers I started signing up for services that matches you with brands that pay a user to tweet on their behalf.
Linqia the great thing about them is that your audience does not have to be huge to get started. Criteria includes:
- You primary channel is a blog, forum or community.
- Have 1,000+ visitors or followers on Facebook or Twitter.
- Demonstrate healthy engagement from members.
- Focused on “Parenting” or “Home & Garden”.
- The audience is primarily based in North America.
IZEA this is a bidding system. Once you sign up and fill out your profile you can begin bidding on campaigns from major brands like Sams Club and Johnson & Johnson. What I love about it being a bidding system is that you decide the dollar threshold you are willing to work at.
- My income reports
- A comprehensive list of all the tools I use in my business
- The Ultimate Beginner’s Guide to Starting a Blog for Money
- Tips on how to start a business as a working mom
- My free 7-day email course: Busy Moms Building Online Businesses
- 5 Must Listen Podcasts for Women Entrepreneurs
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