Pin Practical Promotions - Promoted Pins Course
Pin Practical Promotions

The BEST Pinterest Ads Course Available

course by:

Redefining Mom Logo

You need a Pinterest strategy that isn't at the whim of an algorithm change!

The smartest Pinterest strategy is leveraging promoted pins in your business.

Pinterest is in the business of making money, just like you and me. This is why advertisers always receive priority on their platform.

Pin Practical Promotions is your next-level course on how to strategize, implement, analyze, and refine profitable promoted pin campaigns at a low-cost to you!

with Promoted Pins you will...

  •  Kickstart a pin's popularity
  •  Increase page views
  •  Build your email list
  •  Increase sales
  •  Re-engage email subscribers and past website visitors
  •  Drive brand awareness
  •  Promote affiliate opportunities
  •  Reach new customers who need your solution or product with search ads
  •  ...and much more!
Kate Ahl from Simple Pin Media shares her thoughts on the Pinterest Ads course Pin Practical Promotions

Pin Practical Promotions taught our Pinterest agency how to run effective promoted pin campaigns that serve a variety of goals for our clients. The step-by-step thorough process helped us understand promoted pins in a deeper way without all the trial and error of running several failed campaigns. We are no longer floundering, we're streamlined in our system with promoted pins. Pin Practical Promotions is a game changer

~KATE AHL, Simple Pin Media


PIN PRACTICAL PROMOTIONS IS CURRENTLY CLOSED FOR ENROLLMENT

Here's something awesome for you while you wait!

Enroll now in your FREE Pin Practical Ads challenge.

TAKING PLACE LIVE JUNE 4-6, 2019!

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Days
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Hours
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Minutes
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A 3-day training where you'll be shown how to set up your promoted pin campaigns for success!

YOU'RE GOING TO BE SHOWN HOW TO...

  • Explode your Pinterest ad results by finding the right keywords to target for your promoted pin campaign
  • Leverage exact, phrase, and broad match keywords for enhanced Pinterest ad results
  • Create click-worthy Pinterest images that convert
  • Map out a reliable strategy with proven promoted pin ad funnels 
  • Target the right audience for your promoted pin campaign
SIGN ME UP

A STRATEGY WITH REAL RESULTS

Promoted Pin Signups

1,029 new email subscriber for only $.27 per signup!

This is practically impossible to do with Facebook Ads and it's exactly why you need promoted pins in your business. 

real results from pinterest ads
  • 47 product sales
  • Each sale cost $3.60 on a $9 product
  • $440 profit on $169.20 ad spend -- 259.72% RETURN ON INVESTMENT!
  • 557 new email subscribers acquired at only $.30 per subscriber

Make what you spend on ads back with a tripwire offer!

KARA IS GROWING HER EMAIL LIST AND SCALING HER SALES FUNNELS WITH PROMOTED PINS

Thanks to Pin Practical Promotions, I have been able to make my promoted pin ad spend back plus bring in extra revenue from tripwire sales and upsell sales! I'm getting new people on my list that I can sell to later which is a win all around.

This course is so much more than just how to do a promoted pin campaign. It's your strategy behind it, how to make the most out of it, and optimize it. I never would have figured this all out myself.  

When you invest in Pin Practical Promotions, you are going to make your money back at some point if you follow the funnels in the course. You don't have anything to lose because Monica will help you every step of the way. In the Facebook group, she always answers every question plus there are live office hours too.

You really can't go wrong with your investment in this course. Monica is my favorite resource for all things promoted pins and sales funnels!  

~KARA FIDD, Simplifying DIY Design

Pin Practical Promotions Testimonial

KARA'S RESULTS

  • Campaign Objective: Grow email list and also sales through existing funnels
  • Campaign Dates: Nov 13, 2018 - Dec 31, 2018
  • Amount Spent: $424.57
  • Number of Pin Impressions: 175,222
  • Number of Clicks to Website: 2,553
  • Bid Amount per Click: $0.20
  • Actual Amount Spent per Click: $0.17
  • Daily Budget: Between $5-15
  • Clickthrough Rate (CTR): 1.46%
  • Total Email Signups: 456 
  • Total Cost per Email Signup: $.93
  • Total Purchases: 25
  • Return on Ad Spend (ROAS): 128.84%

I collected 456 new email subscribers and paid only $.93 cents per email! This is an amazing cost to acquire new email subscribers in the B2B space! Plus, I made my money back on the ad with tripwire sales and upsells with a 128.84% return on ad spend!

Pin Practical Promotions Pinterest ad results
Pin Practical Promotions Pinterest ad results

UNLOCK THE POWER OF PROMOTED PINS IN YOUR BUSINESS!

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WHY PINTEREST ADS?

265 million Pinterest Users

1 out of 2 Millennials use Pinterest 

40% make more than $100k/year

1 of 2 have purchased from a Pinterest ad

$2 profit for every $1 spent on Pinterest ads

*Data found on Pinterest.com

WHY ARE PROMOTED PINS UNIQUE?

Promoted pins are unique for many reasons and the one that stands out the most is it's the ad that keeps on giving.

  • Most pinners report a 30% organic boost on promoted pins
  • Access top-performing keyword data and use it with your organic pinning strategy
  • Less competition than other ad platforms
  • Low-cost clicks, email signups, and checkout conversions
  • Chance to be an early adopter on a relatively new ad platform
  • “Skip the line” to the top of search results

Pin Practical Promotions

WHY PIN PRACTIAL PROMOTIONS?

There are very few resources available on how to run successful and profitable promoted pins.

Pin Practical Promotions is not just about showing you how to tactically set up your campaigns.

You're going to be shown so much more...

  • How to strategize your campaigns so you don't waste money
  • Detailed examples of how to set up successful promoted pin funnels
  • How to target the right people for your campaign based on your objectives
  • The tactical side of setting up your website to optimize for conversions, installing the right codes in the right places, and an advanced training on setting up your campaigns
  • A detailed breakdown of how to read those (not so) scary analytics reports and how to use them to your advantage
  • PLUS... the course comes with an incubator Facebook group only for course students. You'll have my eyes on your campaigns too!

I had several key takeaways from Pin Practical Promotions. 

1) I don't need to bid the (ridiculous) amounts recommended by Pinterest. I can use a much lower bid and still be successful. 

2) The advice on which type of audience to use for different campaign types is very practical and helpful. 

3) The module on using analytics for better ad performance is enormously helpful. I love numbers, so I found it really helpful to have benchmarks to use for analyzing campaigns and action steps to take based on ad performance.

~TONIA KENDRICK, Solopreneur Diaries

Tonia Kendrick Pin Practical Promotions Testimonial

IT ALL STARTS WITH A PINTEREST FUNNEL STRATEGY...

Everything you do on Pinterest derives from having a good funnel in place. Pinterest ads are so cost effective, it is possible to recoup your ad investment and MAKE MONEY from running ads.  

In Pin Practical Promotions, you'll get FOUR FUNNELS you can replicate to put your email signups and new purchases on autopilot using promoted pins.

Exactly how to set up effective sales funnels for Pinterest!

BASICS OF A PINTEREST SALES FUNNEL

Pinterest Promoted Pin Sales Funnel

STEAL MY MOST POPULAR FUNNELS INSIDE THE COURSE!

Pin Practical Promotions funnels

I've tried everything to increase my opt-in rate for my email list. I mean everything and this was the first time that something worked consistently. My blog is small and my side hustle, so I don't have time to work endlessly on it. Promoting a pin DOUBLED my email list. And the best part is that I reached the right people and my emails have a high open and click rate. I've taken countless courses and read everything I can find about creating opt-ins, using Pinterest, and so on. Pin Practical Promotions was by far the best investment I've ever made. I truly wish I'd taken the course earlier and saved myself enormous amounts of time and money. 

~AMBER ROSHAY, Pen and Parent

Amber Roshay Pin Practical Promotions testimonial

AMBER'S RESULTS

  • Campaign Objective: Grow email list
  • Campaign Dates: April 7, 2018 - May 7, 2018
  • Amount Spent: $249.75
  • Number of Pin Impressions: 236,251
  • Number of Clicks to Website: 1,511
  • Bid Amount per Click: $0.20
  • Actual Amount Spent per Click: $0.16
  • Daily Budget: $8
  • Clickthrough Rate (CTR): 0.64%

I collected 370 emails. Each email cost only $0.65! I'm still working on optimizing these numbers using the methods in Pin Practical Promotions. I feel like the campaign was successful because it's the only thing that's worked for me so far. And it was only my first campaign. 

WHAT'S INCLUDED?

Pin Practical Promotions

Pin Practical Promotions is updated for 2019 to reflect ALL of the most recent changes to promoted pins!

Pin Practical Promotions What's Included?

Here are highlights for what you'll be shown in each module.

MODULE 1: PREPPING YOUR ACCOUNT FOR PROMOTED PINS

  • Set Up a Pinterest Business Account
  • Claim Your Website on Pinterest  
  • Set Up Rich Pins
  • Install Your Pinterest Tag (including instructions for multiple platforms)
  • Pinterest Event Codes
  • Pinterest Ad Guidelines

MODULE 2: WHY SHOULD I PROMOTE A PIN?

  • 8 Reasons to Consider Promoting a Pin (and the reasons behind them)

MODULE 3: CHOOSING THE PERFECT AUDIENCE 

  • Warm vs. Cold Audience + When to Use Each
  • Set Up Your Custom Audiences

MODULE 4: SETTING UP AND OPTIMIZING A PROMOTED PIN CAMPAIGN

  • Promoted Pin Keywords and Images
  • Types of Promoted Pins
  • Promoted Pin Campaign Structure
  • Step by Step Instructions
  • One-Tap Campaigns
  • Tracking Conversions
  • Promoted Pin Funnels
  • Optimize for Email & Sales Conversions

MODULE 5: USING ANALYTICS FOR BETTER AD PERFORMANCE

  • Custom Campaign Reports
  • Promoted Pin Algorithm
  • Ad Performance Metrics
  • Problem-Solving Tips
  • Strategic Changes to Your Ads
  • Ad Performance in Google Analytics
  • Promoted Pins vs. Facebook Ads

MODULE 6: APPLYING STRATEGIES TO REAL CAMPAIGNS

  • Promoted Pin Case Studies (learn from your fellow students' successes and failures)

BONUS MODULES

  • Repurposing promoted pin data for free traffic
  • Recordings of Live Q&A's & Office Hours

PLEASE NOTE: I no longer publish the exact titles of each lesson inside of the modules. Above are the highlights for what you will be shown. Every module provides very detailed content on each topic. Please feel free to use the chat function on this page to ask any specific questions you have regarding the content of the course. I'm happy to help!


BONUSES

9 BONUSES VALUED OVER $1,000!

Bonus #1: Direct Access to Me in Our Exclusive Promoted Pins Incubator Facebook Group ($397)

Bonus #2: Monthly Office Hours Inside the Facebook Group with Me ($297)

Bonus #3: Two Free Months of Tailwind ($30) (new plus accounts only)

Bonus #4: One Free Month of ConvertKit ($29) (new customers only)


WAIT... THERE'S MORE...

Pin Practical Promotions Funnels

Bonus #5: Promoted Pins Funnel Cheat Sheets -- 4 Different Funnels! ($97)

Bonus #6: Done For You Promoted Pin Keyword Research by Niche ($97)

Bonus #7: Promoted Pins Funnel Tracking Spreadsheet ($27)


...EVEN MORE!

Bonus #8: Pin Design Guide - Do This, Not That ($47)

Bonus #9: 10 Done-For-You Pinterest Canva Templates ($27)

Pinterest Image Guide
Pin Practical Promotions bonus

PLUS...

Pin Practical Promotions Workbook

A 16-Page beautiful Pin Practical Promotions Workbook so you're able implement all the steps of the course!

AND...

Pin Practical Promotions Primer

A 40+ Page amazing Pin Practical Promotions Primer eBook to get you started!

RUTH MADE HER PINTEREST AD SPEND BACK IN A UNIQUE WAY...

Ruth's Promoted Pin Stats:

  • 9 day campaign
  • $.13 per click
  • 1.43% click-through rate (which is amazing!)
  • PLUS she added 30 new subscribers


Ruth made her Pinterest ad spend back in ad revenue from her website!

"The Pin Practical Promotions course has taught me that promoted pins are not just for the blogger or company with huge pockets. Even a blogger, like myself, with a very tiny budget can make a huge impact on their business by running inexpensive Pinterest promoted pins.

I don't know of any other program that breaks it down so simply and shows you how economic using promoted pins can be.

I would definitely recommend this course to a business friend!" ~ Ruth Rackley, By Oily Design


KRISTEN DOUBLED HER EMAIL LIST USING PROMOTED PINS SINCE SIGNING UP FOR THE COURSE

Kristen's Promoted Pin Stats:

  • 18 day campaign
  • $.15 per click
  • .80% click-through rate 
  • 150 email addresses at only $.63 per email!


Kristen doubled her email list!

"The nice thing about when I got those increased subscribers, my sequence that I had them go through led them to my gardening course. I actually sold enough gardening courses to pay for the Pinterest ads.

I've only been a garden blogger for about a year. These attempts with Monica's course are basically my first attempts at trying ads and trying to make money off of my blogs. If I can do it, you can do it. 

Really, just spend the money. You will be so thankful you did, and it's a really good investment for your business!" ~ Kristen Raney, Shifting Roots


READY TO MAKE MONEY WITH PROMOTED PINS?

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SOCIAL PROOF

Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions real results

ABOUT YOUR INSTRUCTOR

About the Creator - Monica Froese from Redefining Mom

Hi! I'm Monica a professional blogger and Pinterest marketing expert. I have an MBA degree in finance and marketing and blog at Redefining Mom, a site for helping moms thrive in both motherhood and business. In 2015, I traveled to the White House to discuss family-friendly workplace policies with the President Obama's senior advisors and have been featured on several media outlets including Fox News, Healthline, and Mom Talk Radio. I provide online marketing education to professional moms who are looking to build profitable blogs through effective sales funnels and Pinterest ads.

FAQ's

Who will benefit from taking Pin Practical Promotions?

Pin Practical Promotions is an advanced-level Pinterest course focused solely on setting up, implementing, and benefiting from low-cost promoted pins (also referred to as Pinterest Ads).  

Pin Practical Promotions does not cover the basics of implementing a Pinterest strategy. If you need help with the basics, my course Pin Practical Masterclass is perfect for you! I suggest learning the basics of Pinterest before proceeding to promoted pins.  

This course will benefit businesses with a small or large advertising budget. My methods teach you how to get results at a low cost. The bigger the budget, the more you'll be able to scale. If you have a small budget, you'll benefit from maximizing your ad dollars! 

Can I find this information online for free?

Some of the basics you can find online for free. Pin Practical Promotions breaks down the tech side of implementing promoted pins and teaches you a unique strategy for creating profitable campaigns at a low-cost to you. I explain exactly how to read your results and optimize your campaigns for prime performance -- something that is not available online for free. 

Is the course overly complicated from a technical standpoint?

One of the reasons I created Pin Practical Promotions is because I know technical details (like inserting code on your website) and analyzing data can be super overwhelming.  

My background is in marketing data and analytics. The good news is, I have a super power that allows me to break it down in an easy-to-understand manner for my students.  

I promise you do not need a degree in math to figure this out. I take you step-by-step and show you exactly where to find and place code on your website and how to analyze your results using shortcuts.  

Plus, if you end up stumped, that's why we have a course Facebook group so you can get help!  

How do I access the Pin Practical Promotions course?

Great question! Pin Practical Promotions is hosted on the Thinkific course platform. When you checkout via a secure connection with Thinkific, you will be prompted to create a username and password. After you create your username and password, you'll be sent to a secure checkout form where you can use any major credit card or PayPal for payment.

How long will I have access to the course material and future updates?  

You'll have access to Pin Practical Promotions for as long as the course exists. Including all updates to the core curriculum. This does not include guaranteed access to future bonuses. Please read our terms and conditions for more information.

In what countries are promoted pins available?  

Pinterest has not made their ads platform available to everyone just yet. If you live in and have your account set up in one of these countries, you can promote pins on Pinterest.  

United States, UK, Ireland, Canada, Australia, France, Germany, Austria, Spain, Italy, and New Zealand

Does Pin Practical Promotions include the latest updates to the Pinterest ads platform?  

Absolutely! One of the reasons I provide a bonus Facebook group with the course is so that I can keep you informed in real-time about changes to the Pinterest ads platform. 

The course is constantly being added to and updated as Pinterest is rapidly making changes and enhancements to promoted pins.

Is this just theory or does this method really work for different niches? Can you guarantee results? 

This method really works. I can’t guarantee results, I can show you real results for myself, clients, and students. For example, Heather Farris, Ruth Rackley, Kara Fidd, Amber Roshay, and Kristen Raney saw success with their first campaigns using the methods taught inside the course. Heather's target market is the overwhelmed mom. Ruth's target market is healthy living and new essential oils users. Kara helps bloggers DIY their own graphics. Amber helps parents write books and Kristen is a gardening blogger. Inside the course, you'll have access to several different case studies so you can learn from other's experiences in different niches.

How long will it take me to finish and implement what I'm shown?  

Several students report that they make their way through modules 1-4 in 2-3 hours. 

Module 5 dives into setting up your reports to analyze your campaign performance and how to optimize your campaign once it's been running for several days. This module will most likely take 30-45 minutes the first time you work your way through it.  

Most of my students spend one weekend diving into the course and getting their first campaigns set up. Some even report it's fun to do! I certainly think so. :)

Will this work on my platform?

Pin Practical Promotions teaches you how to set up, run, and analyze promoted pins using the Pinterest ads dashboard.  

In order to retarget using the Pinterest Tag or track conversions using Pinterest event codes, you must have the ability to install code on your platform. It is your responsibility to make sure you can install code on the platform you use for your website, email signups, e-commerce store, etc. I add new platforms as I'm provided the information from current students who join the course.  

Certain e-commerce sites may have limitations in regards to the data available for promoted pin results. For example, the Teachers Pay Teachers (TpT) platform does not allow you to install the Pinterest Tag or event codes. Therefore, you cannot retarget visitors who visited your TpT storefront using the Pinterest Tag. You will not be able to track conversion data (purchases) through the Pinterest ads dashboard. Please make sure you are aware of any data limitations for the platform you use before purchasing this course.

Which platforms do you cover in the course?  

I provide information on how to install your Pinterest Tag and event codes for WordPress, Squarespace, LeadPages, ClickFunnels, Teachable, Thinkific, SendOwl and Shopify.

I also cover how to work around the limitations for tracking conversion data on TpT and Etsy.

If you are concerned about whether this course will work for your platform, please use the chat function on this page to discuss your unique situation with me.

HAPPINESS GUARANTEE  

I am confident Pin Practical Promotions can work for you. With our happiness guarantee, you can purchase risk-free. If you complete the course, set up your first campaign, and complete the workbook assignments and still don't feel like it's a fit for you, you can request a refund. For complete details on our happiness guarantee, including the refund timeframe, please refer to our terms and conditions.  

Melissa Culbertson from Blog Clarity and Pinning Perfect shares her thoughts on the Pinterest Ads course Pin Practical Promotions

“Although I work directly with Pinterest on promoted pins for a large brand, when it comes to my own small online business, I didn’t have a clue how to do more than the basics. Monica is a godsend! Her knowledge of promoted pins is impressive and she knows how to make sense of the data so you can run better campaigns. Not only that, Monica walks you through how to strategically use pins to drive true business results, not just more website traffic. Pin Practical Promotions is the only course for promoted pins that I recommend to my Pinning Perfect students.”

~MELISSA CULBERTSON, Blog Clarity

Pin Practical Promotions

Your next-level course on how to strategize, implement, analyze, and refine profitable promoted pin campaigns at a low-cost!


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After not having the results I pictured from Facebook ads, I was worried that I would have the same results here. I decided to start small and see what would happen. The first ad I ran was for a new opt-in. While I had it on my site for about 2 months, I had only received 4 new emails. I ran a pinterest ad for only 5 days at $2 a day. I received 16 emails for that opt-in during the ad run! While these are really low when you looks at just the numbers, it was a 400% increase for that one opt-in! Now, I'm receiving opt-ins daily for that freebie and sold on Pinterest ads. 

~JAMIE VAN CUYK, Jamie V.C.

Jamie Van Cuyk Pin Practical Testimonial

Pin Practical Promotions Testimonial

My biggest takeaway is that promoted pins are actually very doable. Up until now, I was too intimidated by the idea of trying them for fear that it would all be above my head. You've broken everything down into manageable, east-to-understand steps and taken the fear out of it. 

Pin Practical Promotions is very thorough. I don't feel I need to take any courses to supplement it.

~JENNIFER M, For Modern Kids


I had no idea there was so much that could be done within Pinterest. Tracking a person from Pinterest on my site to how little it costs to run a Pinterest campaign. I'm looking forward to seeing results from what I learned! I love how detailed your course is as well as your videos and screenshots. The screenshots made it so much easier to follow along than just text. I haven't come across a Pinterest course like this before that includes so much information as well as the support to ask questions in the Facebook group!

~CHRISTINE GAUDREAU, New England Momma


Pin Practical Promotions is the best Pinterest course available for promoted pins! Learn how to run the perfect low-cost promoted pin! Promoted Pins for business | Pinterest tips | how to use Pinterest | Pinterest marketing strategies for bloggers via @redefinemom