Pin Practical Promotions - Promoted Pins Course
Pin Practical Promotions

course by:

Redefining Mom Logo

Wouldn't it be nice to have a Pinterest strategy that wasn't at the whim of an algorithm change?

The smartest Pinterest strategy is leveraging promoted pins in your business!

Pinterest is in the business of making money, just like you and I. That's why advertisers will always receive priority on their platform.

Pin Practical Promotions is an advanced-level course on how to strategize, implement, analyze, and refine low-cost promoted pin campaigns.

with Promoted Pins you can...

  •  Kickstart a pin's popularity
  •  Increase page views
  •  Build your email list
  •  Increase sales
  •  Re-engage email subscribers and past website visitors
  •  Drive brand awareness
  •  Promote affiliate opportunities
  •  ...and much more!

PIN PRACTICAL PROMOTIONS IS CURRENTLY CLOSED FOR ENROLLMENT

But don't worry, I've got something awesome for you while you wait!

You can enroll in my FREE Pin Practical Ads challenge. It's a free course packed with amazing information to help you get started with promoted pins.

When you sign up for the challenge, you're automatically added to the course waiting list. We'll be opening again in June.

WHAT YOU'LL LEARN IN PIN PRACTICAL ADS

  •  How to find the right keywords to target for your promoted pin campaign
  •  The 5 principles for creating click-worthy Pinterest images
  •  How to create multiple Pinterest images (fast!) for a/b split testing in your promoted pin campaign
  •  How to set up the perfect low-cost promoted pin campaign

A STRATEGY WITH REAL RESULTS

Promoted Pin Signups

1,029 new email subscriber for only $.27 per signup!

This is practically impossible to do with Facebook Ads and it's exactly why I love promoted pins so much!

Promoted Pin Checkout

In this example, I made money on the ad by offering a tripwire on the thank you page of the email opt-in offer. 

100% ROAS (return on ad spend) = breaking even on the ad. Anything over 100% means you've made money on the ad!

USING THE PIN PRACTICAL PROMOTIONS STRATEGY, YOU CAN CREATE LOW-COST PINTEREST ADS TO MEET YOUR BUSINESS OBJECTIVES!

Be the first to unlock the power of Promoted Pins. There is no course like this on the maket today!


I tried doing a promoted pin campaign a couple years ago and just ended up wasting money. After taking Pin Practical Promotions, this was the FIRST TIME I ever got good results from a promoted pin campaign. Also, I've been testing out and using Facebook ads for about 8 months and NEVER even made my money back. Promoted pins have been waaaaaay more successful for me than Facebook ad campaigns.

~CARRIE SMITH NICHOLSON, Careful Cents

Carrie Smith Nicholson from Careful Cents

CARRIE'S RESULTS

  • Campaign Objective: Increase affiliate commissions from how-to articles and reviews on my blog
  • Campaign Dates: April 6, 2018 - April 30, 2018 -- this campaign is actually still running, I just wanted to give it a solid month to see if I'd keep it going or turn it off. It was a success so I left it going!
  • Amount Spent: $106.19
  • Number of Pin Impressions: 155,397
  • Number of Clicks to Website: 735
  • Bid Amount per Click: $0.25
  • Actual Amount Spent per Click: $0.14
  • Daily Budget: Between $5-12
  • Clickthrough Rate (CTR): 0.48%

I made 72 affiliate commission sales (for this one blog post) that equaled $1,405. My main focus was to increase affiliate sales to my QuickBooks Self-Employed Review and double my money back from what I spent on the ad. Since spending $106.19 I grossed $1,405 from affiliate commissions which was a MASSIVE win!

Carrie from Careful Cents promoted pin results

WHY PINTEREST?

200m Pinterest Users*

1 out of 2 Millennials use Pinterest* 

40% make more than $100k/year*

1 out of 2 have purchased from a promoted pin*

*Data found on Pinterest.com


I've tried everything to increase my opt-in rate for my email list. I mean everything and this was the first time that something worked consistently. My blog is small and my side hustle, so I don't have time to work endlessly on it. But promoting a pin DOUBLED my email list. And the best part is that I reached the right people and my emails have a high open and click rate. I've taken countless courses and read everything I can find about creating opt-ins, using Pinterest, and so on. Pin Practical Promotions was by far the best investment I've ever made. I truly wish I'd taken the course earlier and saved myself enormous amounts of time and money. 

~AMBER ROSHAY, Pen and Parent

Amber Roshay Pin Practical Promotions testimonial

AMBER'S RESULTS

  • Campaign Objective: Grow email list
  • Campaign Dates: April 7, 2018 - May 7, 2018
  • Amount Spent: $249.75
  • Number of Pin Impressions: 236,251
  • Number of Clicks to Website: 1,511
  • Bid Amount per Click: $0.20
  • Actual Amount Spent per Click: $0.16
  • Daily Budget: $8
  • Clickthrough Rate (CTR): 0.64%

I collected 370 emails. Each email cost only $0.65! I'm still working on optimizing these numbers using the methods in Pin Practical Promotions. But, still I feel like the campaign was successful because it's the only thing that's worked for me so far. And it was only my first campaign. 


WHY PROMOTED PINS?

Promoted pins are unique for many reasons, but the one that stands out the most is it's the ad that keeps on giving.

  • Most pinners report a 30% organic boost on promoted pins
  • You do not pay for clicks that come from previous paid saves (repins) of your promoted pins
  • Less competition than other ad platforms
  • Low-cost clicks, email signups, and checkout conversions
  • Chance to be an early adopter on a relatively new ad platform

Pin Practical Promotions

WHY PIN PRACTIAL PROMOTIONS?

There are very few resources available on how to run successful promoted pins. Many people find Pinterest's training too technical.

Pin Practical Promotions is NOT just about showing you how to tactically set up your campaigns.

You're going to learn so much more...

  • How to strategize your campaigns so you don't waste money
  • Detailed examples of how to set up successful promoted pin funnels
  • How to target the right people for your campaign based on your objectives
  • The tactical side of setting up your website to optimize for conversions, installing the right codes in the right places, and an advanced training on setting up your campaigns
  • A detailed breakdown of how to read those (not so) scary analytics reports and how to use them to your advantage
  • PLUS... the course comes with an incubator Facebook group only for course students. You'll have my eyes on your campaigns too!

I had several key takeaways from Pin Practical Promotions. 1) I don't need to bid the (ridiculous) amounts recommended by Pinterest. I can use a much lower bid and still be successful. 2) The advice on which type of audience to use for different campaign types is very practical and helpful. 3) The module on using analytics for better ad performance is enormously helpful. I love numbers, so I found it really helpful to have benchmarks to use for analyzing campaigns and action steps to take based on ad performance.

~TONIA KENDRICK, Solopreneur Diaries

Tonia Kendrick Pin Practical Promotions Testimonial

IT ALL STARTS WITH A PINTEREST FUNNEL STRATEGY...

Everything you do on Pinterest derives from having a good funnel in place. Pinterest ads are so cost effective, it's not only possible to recoup your investment in ad spend, but MAKE MONEY from running ads.  

In Pin Practical Promotions, I give you FOUR FUNNELS you can replicate to put your email signups and new purchases on autopilot using promoted pins.

I'm going to teach you exactly how to set up effective sales funnels for Pinterest!

THE BASICS OF A PINTEREST SALES FUNNEL...

promoted pin funnel

STEAL MY MOST POPULAR FUNNELS INSIDE THE COURSE!

Pin Practical Promotions funnels

GET A SNEAK PEEK INSIDE

WHAT'S INCLUDED?

Pin Practical Promotions

Pin Practical Promotions What's Included?

MODULE 1: PREPPING YOUR ACCOUNT FOR PROMOTED PINS

  • How to Set Up a Pinterest Business Account
  • How to Set Up Rich Pins
  • Install Your Pinterest Conversion Tag the Right Way (using WordPress)
  • Pinterest Conversion Tag Enhanced Match
  • Is Your Conversion Tag Installed Correctly?
  • Placing Your Conversion Tag in Squarespace
  • Your Pinterest Conversion Tag and Shopify
  • Pinterest Conversion Tag Instructions
  • How Do I Know if My Pinterest Conversion Tag is Verified?
  • A Deeper Dive on Pinterest Event Codes
  • How to Add Event Codes in Squarespace
  • Pinterest Ad Guidelines

MODULE 2: WHY SHOULD I PROMOTE A PIN?

  • 7 Reasons to Consider Promoting a Pin (and the reasons behind them)

MODULE 3: CHOOSING THE PERFECT AUDIENCE 

  • What is the Difference Between a Warm and Cold Audience? + When to Use Each
  • How to Set Up a Custom Website Audience
  • How to Set Up a Custom Audience of Existing Email Subscribers
  • How to Set Up an Engagement Audience of People Who Interacted with Your Pins
  • How to Set Up a Custom Actalike Audience

MODULE 4: SETTING UP AND OPTIMIZING A PROMOTED PIN CAMPAIGN

  • Promoted Pin Keywords and Images
  • Types of Promoted Pins - Which One Should I Choose?
  • How to Structure a Promoted Pin Campaign
  • Step by Step Instructions for Setting Up a Low-Cost Promoted Pin Campaign
  • A Note on Optimizing for Conversions
  • How to Optimize for Email Subscribers Using Landing Pages
  • Tricks for Getting Conversions Directly From a Sales Page
  • Maximize Conversions Using a Tripwire

MODULE 5: USING ANALYTICS FOR BETTER AD PERFORMANCE

  • How to Set Up Custom Reports for Evaluating Ad Performance
  • How Do I Know if My Ad Performed Well?
  • Understanding the Promoted Pin Algorithm
  • Breaking Down Ad Performance Metrics
  • Simple Campaign Problem-Solving Tips
  • How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads
  • What To Do if Pinterest is NOT Spending My Ad Budget
  • How to Check Ad Performance in Google Analytics
  • Promoted Pins or Facebook Ads?

MODULE 6: CASE STUDIES, PROMOTED PIN EXAMPLES, LIVE Q&A'S

  • SWIPE FILE: Promoted Pin Examples
  • (6) Promoted Pin Case Studies
  • Recordings of Live Q&A's

BONUS CONTENT

  • Bonus #1: Two Free Months of Tailwind (new plus accounts only)
  • Bonus #2: One Free Month of ConvertKit (new customers only)
  • Bonus #3: Exclusive Promoted Pins Incubator Facebook Group for Buyers Only

Get direct access to me in our exclusive incubator group. You'll have my eyes and the eyes of your peers on your ads and helping you problem solve! 


PLUS...

Pin Practical Promotions Workbook

A 16-Page beautiful Pin Practical Promotions Workbook to help you implement all the steps of the course!


AND...

Pin Practical Promotions Primer

A 40+ Page amazing Pin Practical Promotions Primer eBook to help you get started!


WAIT... THERE'S MORE...

Pin Practical Promotions Funnels
  • Bonus #1: Promoted Pins Funnel Tracking Spreadsheet
  • Bonus #2: Done For You Promoted Pin Keyword Research by Niche
  • Bonus #3: Promoted Pins Funnel Cheat Sheets -- 5 Different Funnels!

Steal my funnels and use them to create promoted pin campaigns that CONVERT!


AND SPECIAL LAUNCH BONUSES WHEN YOU BUY TODAY!

Pinterest Image Guide
  • Bonus #1: Pin Design Guide - Do This, Not That 
  • Bonus #2: 10 Done-For-You Pinterest Canva Templates 
Canva Pinterest Templates

RUTH MADE HER PINTEREST AD SPEND BACK IN A UNIQUE WAY...

Ruth's Promoted Pin Stats:

  • 9 day campaign
  • $.13 per click
  • 1.43% click-through rate (which is amazing!)
  • PLUS she added 30 new subscribers


Ruth made her Pinterest ad spend back in ad revenue from her website!

"The Pin Practical Promotions course has taught me that promoted pins are not just for the blogger or company with huge pockets. Even a blogger, like myself, with a very tiny budget can make a huge impact on their business by running inexpensive Pinterest promoted pins.

I don't know of any other program that breaks it down so simply and shows you how economic using promoted pins can be.

I would definitely recommend this course to a business friend!" ~ Ruth Rackley, By Oily Design


HEATHER SAW SUCCESS WITH HER FIRST PROMOTED PIN CAMPAIGN!

Heather's Promoted Pin Stats:

  • 7 day campaign
  • $.12 per click
  • $21 spent
  • $70 in revenue earned from her sales tripwire (I teach this in the course)!
  • PLUS she added close to 50 new subscribers


Heather made over 3x the amount she put into her campaign in only 7 days!


KRISTEN DOUBLED HER EMAIL LIST USING PROMOTED PINS SINCE SIGNING UP FOR THE COURSE

Kristen's Promoted Pin Stats:

  • 18 day campaign
  • $.15 per click
  • .80% click-through rate 
  • 150 email addresses at only $.63 per email!


Kristen doubled her email list!

"The nice thing about when I got those increased subscribers, my sequence that I had them go through led them to my gardening course. I actually sold enough gardening courses to pay for the Pinterest ads.

I've only been a garden blogger for about a year. These attempts with Monica's course are basically my first attempts at trying ads and trying to make money off of my blogs. If I can do it, you can do it. 

Really, just spend the money. You will be so thankful you did, and it's a really good investment for your business!" ~ Kristen Raney, Shifting Roots


ARE YOU READY TO MAKE MONEY WITH PROMOTED PINS?

SOCIAL PROOF

Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial
Pin Practical Promotions Testimonial

ABOUT YOUR INSTRUCTOR

About the Creator - Monica Froese from Redefining Mom

Hi! I'm Monica, a mom, wife, and business strategist for mom entrepreneurs. I have an MBA degree in finance and marketing and blog at Redefining Mom, a site for helping moms build thriving online businesses. In 2015, I traveled to the White House to discuss family-friendly workplace policies with the President's senior advisors and have been featured on several media outlets including Fox News, Healthline, and Mom Talk Radio. With my tactical approach to balancing family and online business, I help moms build successful businesses and change their lives at the same time.

FAQ's

Who will benefit from taking Pin Practical Promotions?

Pin Practical Promotions is an advanced-level Pinterest course focused solely on setting up, implementing, and benefiting from low-cost promoted pins (also referred to as Pinterest Ads).  

Pin Practical Promotions does not cover the basics of implementing a Pinterest strategy. If you need help with the basics, my course Pin Practical Masterclass is perfect for you! I suggest learning the basics of Pinterest before proceeding to promoted pins.  

This course will benefit businesses with a small or large advertising budget. My methods teach you how to get results at a low cost. The bigger the budget, the more you'll be able to scale. If you have a small budget, you'll benefit from maximizing your ad dollars! 

Can I find this information online for free?

Some of the basics you can find online for free. Pinterest provides a training that many people find too technical. Pin Practical Promotions breaks down the tech side of implementing promoted pins and teaches you a unique strategy for creating low-cost campaigns. I explain exactly how to read your results and optimize your campaigns for prime performance -- something that is not available online for free. Not only will you have direct access to me in the Facebook group, but I will continually update the course with the newest information available on promoted pins.

Is the course overly complicated from a technical standpoint?

One of the reasons I created Pin Practical Promotions is because I know technical details (like inserting code on your website) and analyzing data can be super overwhelming.  

My background is in marketing data and analytics. The good news is, I have a super power that allows me to break it down in an easy-to-understand manner for my students.  

I promise you do not need a degree in math to figure this out. I take you step-by-step and show you exactly where to find and place code on your website and how to analyze your results using shortcuts.  

Plus, if you end up stumped, that's why we have a course Facebook group so you can get help!  

How do I access the Pin Practical Promotions course?

Great question! Pin Practical Promotions is hosted on the Thinkific course platform. When you checkout via a secure connection with Thinkific, you will be prompted to create a username and password. After you create your username and password, you'll be sent to a secure checkout form where you can use any major credit card or PayPal for payment.

In what countries are promoted pins available?

Pinterest has not made their ads platform available to everyone just yet. If you live in and have your account set up in one of these countries, you can promote pins on Pinterest.  

United States, UK, Ireland, Canada, Australia, and New Zealand

Is this just theory or does this method really work for different niches? Can you guarantee results? 

This method really works. I can’t guarantee results, but I can show you real results for myself, clients, and students. For example, Heather Farris, Ruth Rackley, Carrie Smith Nicholson, and Kristen Raney saw success with their first campaigns using the methods taught inside the course. Heather's target market is the overwhelmed mom. Ruth's target market is healthy living and new essential oils users. Kristen is a gardening blogger and Carrie is personal finance blogger. Inside the course, you'll have access to several different case studies so you can learn from other's experiences in different niches.

How long will it take me to finish and implement what I learn?  

Several students report that they make their way through modules 1-4 in 2-3 hours. 

Module 5 dives into setting up your reports to analyze your campaign performance and how to optimize your campaign once it's been running for several days. This module will most likely take 30-45 minutes the first time you work your way through it.  

Most of my students spend one weekend diving into the course and getting their first campaigns set up. Some even report it's fun to do! I certainly think so. :)

How long will I have access to the course material and future updates?  

How does forever sound?! You'll have access to Pin Practical Promotions forever. Including all updates to the core curriculum. This does not include guaranteed access to future bonuses.

30-DAY HAPPINESS GUARANTEE  

I am confident Pin Practical Promotions can work for you. With our 30-day happiness guarantee, you can purchase risk-free. If you complete the course, set up your first campaign, and complete the workbook assignments and still don't feel like it's a fit for you, you can request a refund within the first 30 days.

Pin Practical Promotions

An advanced-level course on how to strategize, implement, analyze, and refine low-cost promoted pin campaigns!


  • 6 Comprehensive Modules
  • Complete Pin Practical Promotions Interactive Workbook
  • Pin Practical Promotions Primer 
  • BONUS #1 TWO Free Months of Tailwind Plus (new plus accounts only)
  • BONUS #2 One Free Month of ConvertKit (new customers only)
  • Bonus #3 Exclusive Promoted Pins Incubator Facebook Group for Buyers Only

ADDITIONAL BONUSES

  • Bonus #1: Promoted Pins Funnel Tracking Spreadsheet
  • Bonus #2: Done For You Promoted Pin Keyword Research by Niche
  • Bonus #3: Promoted Pins Funnel Cheat Sheets -- 5 Different Funnels!

SPECIAL LAUNCH BONUSES

  • Bonus #1: Pin Design Guide - Do This, Not That 
  • Bonus #2: 10 Done-For-You Pinterest Canva Templates

2-STEP CHECKOUT PROCESS FOR THE COURSE

1. CREATE AN ACCOUNT ON THE COURSE PLATFORM

Pin Practical Promotions Buy Now

2. PAY WITH A CREDIT CARD OR PAYPAL

Pin Practical Promotions Buy Now

After not having the results I pictured from Facebook ads, I was worried that I would have the same results here. I decided to start small and see what would happen. The first ad I ran was for a new opt-in. While I had it on my site for about 2 months, I had only received 4 new emails. I ran a pinterest ad for only 5 days at $2 a day. I received 16 emails for that opt-in during the ad run! While these are really low when you looks at just the numbers, it was a 400% increase for that one opt-in! Now, I'm receiving opt-ins daily for that freebie and sold on Pinterest ads. 

~JAMIE VAN CUYK, Jamie V.C.

Jamie Van Cuyk Pin Practical Testimonial

Pin Practical Promotions Testimonial

My biggest takeaway is that promoted pins are actually very doable. Up until now, I was too intimidated by the idea of trying them for fear that it would all be above my head. But you've broken everything down into manageable, east-to-understand steps and taken the fear out of it. 

Pin Practical Promotions is very thorough. I don't feel I need to take any courses to supplement it.

~JENNIFER M, For Modern Kids


I had no idea there was so much that could be done within Pinterest. Tracking a person from Pinterest on my site to how little it costs to run a Pinterest campaign. I'm looking forward to seeing results from what I learned! I love how detailed your course is as well as your videos and screenshots. The screenshots made it so much easier to follow along than just text. I haven't come across a Pinterest course like this before that includes so much information as well as the support to ask questions in the Facebook group!

~CHRISTINE GAUDREAU, New England Momma


Pin Practical Promotions is the best Pinterest course available for promoted pins! Learn how to run the perfect low-cost promoted pin! Promoted Pins for business | Pinterest tips | how to use Pinterest | Pinterest marketing strategies for bloggers via @redefinemom