Froese Family outdoors

About Monica Froese

Hi! I am thrilled that you’re here.

My name is Monica Froese and I live in Buffalo, NY with my two beautiful girls.

I have a deep desire to help moms thrive at home and work. I’m a strong believer that guilt has no place in motherhood.

In fact, one of my mottos is I’m not a stay-at-home and I feel zero guilt about my choice to work.

Here at Redefining Mom

we strive to empower women to build a life that fits their own unique family value system. As moms, we know that everything we do is with the intent to give our children a better life.

Redefining Mom did NOT start with the intention of becoming a business. I was looking for a place to vent about the not-so-great maternity leave policies in the United States.

I started Redefining Mom seven months after my first daughter was born as a way to cope with severe postpartum PTSD. I was unaware that I was suffering from it at the time, but I knew something was not quite right.

In April 2015 I was invited by the White House

to share feedback with the President of the United States on my experience as a working mom.

I left the White House on FIRE to make a difference in the lives of working moms.

I went home and got right to work.

I took the skills I had learned over the last decade while earning my Masters in Business and running multi-million dollar marketing campaigns for brands like Microsoft and HP and dove headfirst into learning how to make Pinterest work in my own business.

Redefining Mom’s mission is to empower women to find their identity outside of motherhood. Because who you are matters outside of having babies!

Now, I help women create profitable digital product businesses through my, Empowered Business™ and Empowered Shop™. I’ve also launched a podcast all about how to create and sell profitable Digital Products called the Empowered Business Podcast®.