Shine The Spotlight On Meg Casebolt
Meg Casebolt is a graphic designer who partners with solopreneurs to make their businesses both beautiful and efficient. She produces gorgeous designs & functional systems that make her clients’ lives easier while growing their online businesses.
On her days off, you can find her playing with her husband, son, and pit bull puppy Charlie (named after a character on The West Wing), trying out new places for brunch (easily the best meal of the day), and painting her new house in Rochester, NY.
Tell us about you, your family, and when you started your business.
I’m Meg, a web designer who lives in Rochester, NY with my husband Ben, our son Sam (2.5), our puppy Charlie (5 months), and another kiddo due in August.
Yes, we are crazy enough to get a puppy with a toddler & an impending baby! We want our kids to grow up with dogs, and our last dog passed away suddenly of lymphoma last summer.
So we had a very small window to adopt & train a new dog before the insanity hit from having two kids!
Why did you decide to build your own business, and who do you serve?
My business is Megabolt Digital, and I provide strategic design and online marketing consulting. I started it in 2013 as a side hustle, then went full time in 2014 when I found out I was pregnant with my first.
I knew I wanted to have the flexibility that comes with entrepreneurship.
I love helping established businesses grow online. Recent projects have included:
- building a website for an established attorney when she decided to open a private practice
- guiding a therapist to create an online yoga course for people suffering with anxiety
- helping a copywriter build her audience to grow her list, work with more dream clients, and sell more creative writing courses
What does your typical daily schedule look like?
We wake up with my son around 6:30am, let out the dog and eat a leisurely breakfast (pancakes are a popular request). My husband leaves for work & I take my son either to daycare or to my mom’s house. Then I come home and do some light housekeeping (clean up the breakfast dishes, run a load of laundry).
My work day usually begins at 9am. I do design client work in the morning, take the dog for a lunchtime walk, and maybe do some gardening. Then work on my own business projects in the afternoon.
I usually wrap up by 3:30, pick up my son, run some errands, and then head home for dinner at 5:30. That’s followed by bath time and bedtime. Most nights my husband does bedtime and I watch some Netflix (just finished Kimmy Schmidt season 3).
What is the biggest obstacle you face when it comes to being a working mom running her own business?
I think the biggest obstacle is time, and I conquer it with daycare. I wish I could be one of those moms who runs a business during naptime. But with the kind of work I do (especially with my strategy), I need long, consistent blocks of time to immerse myself in the work.
The great part about daycare (aside from kid socialization) is that I have specific hours that I work, and then it’s easier to turn it off during non-working hours.
When I was trying to work during nap times, it was like I could never turn off my working brain because I wondered if I could squeeze in a few minutes of work in the gaps.
But now it’s like, “If it’s after 3:30, it can wait until tomorrow because this is dedicated family time.”
What is your superpower?
My website is all superhero-themed, so this is such a great question for me! My superpower is “to save your professional business from the clutches of a crappy website.”
Give us your best time management tip!
The links to the books Meg recommends are affiliate links. This means I will receive a commission, at no cost to you, if you purchase the books through my link.
“Work expands to fill the time available for its completion.” – Parkinson’s Law
In other words, if you give yourself 6 hours to write a blog post, it will take 6 hours. If you give yourself 20 minutes, it will take 20 minutes.
So I do a lot of time blocking to prioritize my goals, and also to make sure that I’m not procrastinating with checking e-mail and Facebook all the time.
I plan my calendar using the method from 12 Week Year, which was a total game changer for me & the way that I think about using my time appropriately.
What do you listen/watch/read to get yourself motivated in your business?
I’m a business podcast junkie. Favorites include:
Profit Power Pursuit (Tara Gentile)
Small Business Boss (Scoop Industries)
The Mama Advantage (Megan Flatt)
Make Money Online (Kai Davis)
The Fizzle Show (fizzle.co)
Tell us where we can find you and support you in your business journey!