Everything You Need to Know About Pinterest Ads for Your Business

Successful Pinterest Ads (aka Promoted Pins) are based on having a solid strategy in place, and these resources will help you do just that!

Are you looking to drive more traffic to your site or blog? Leveraging Pinterest for your business is proven to drive conversions, increase traffic and improve visibility. Keep reading to learn things like how to set up your first Pinterest ad campaign, how to retarget leads, and how to make money on Pinterest!

The Best Pinterest Ads Strategies For Your Business

One of the smartest things you can do for your business is to learn about and use Promoted Pins, or Pinterest Ads, to reach your marketing goals. Here are some of my favorite resources for Pinterest marketing strategies and tips.

How Do I Advertise on Pinterest?

Prepare your website for Pinterest Ads
Retarget leads using Pinterest Ads
Best types of Pinterest Ads to use
How does Pinterest’s IPO impact content creators? Now that Pinterest is publicly traded, it’s important to understand how this will impact the future of advertising on Pinterest.
Set up your first Pinterest ad campaign

Real Results from Successful Promoted Pin Campaigns

47 product sales
Each sale cost $3.60 on a $9 product
$440 profit on $169.20 ad spend — 259.72% RETURN ON INVESTMENT!
557 new email subscribers acquired at only $.30 per subscriber

Make what you spend on ads back with a tripwire offer!

Pinterest Ad Case Studies

Kara Fidd from SimplifyingDIYDesign.com

Campaign Objective: Grow email list and also sales through existing funnels
Campaign Dates: Nov 13, 2018 – Dec 31, 2018
Amount Spent: $424.57
Number of Pin Impressions: 175,222
Number of Clicks to Website: 2,553
Bid Amount per Click: $0.20
Actual Amount Spent per Click: $0.17
Daily Budget: Between $5-15
Clickthrough Rate (CTR): 1.46%
Total Email Signups: 456
Total Cost per Email Signup: $.93
Total Purchases: 25
Return on Ad Spend (ROAS): 128.84%

“I collected 456 new email subscribers and paid only $.93 cents per email! This is an amazing cost to acquire new email subscribers in the B2B space! Plus, I made my money back on the ad with tripwire sales and upsells with a 128.84% return on ad spend!”

https://youtu.be/uBDzgeJ0CKE

Amber Roshay from PenandParent.com

Campaign Objective: Grow email list
Campaign Dates: April 7, 2018 – May 7, 2018
Amount Spent: $249.75
Number of Pin Impressions: 236,251
Number of Clicks to Website: 1,511
Bid Amount per Click: $0.20
Actual Amount Spent per Click: $0.16
Daily Budget: $8
Clickthrough Rate (CTR): 0.64%

“I collected 370 emails. Each email cost only $0.65! I’m still working on optimizing these numbers using the methods in Pin Practical Promotions. But, still, I feel like the campaign was successful because it’s the only thing that’s worked for me so far. And it was only my first campaign.”

https://youtu.be/l9iwL6zTkHg

Pin Practical Promotions Is The Best Pinterest Ads Course

The best Pinterest ads course, Pin Practical Promotions, is a next-level course on how to strategize, implement, analyze, and refine profitable promoted pin campaigns at a low-cost.