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ConvertKit is an email service provider for bloggers and online business owners. It allows users to segment and tag customers who sign up for their email lists using an easy-to-understand interface. Unlike many of the other email service provider options out there, ConvertKit packs a lot of power into a simplistic interface making it easy to use even for those of us who aren’t very technical.

While ConvertKit is simplistic in its design, it does require a bit of foundational knowledge to understand how and when to use each function. I’m going to teach you everything you need to know through my free Ultimate Beginner’s Guide to Building an Email List with ConvertKit.

Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog

Below you will find affiliate links. I am sharing these resources with you because they have helped me tremendously through my blogging journey. I do not recommend any products in this review that I do not use myself.

The Ultimate Beginner’s Guide to Building an Email List with ConvertKit includes:

  1. Email Marketing Tips for Beginners
  2. CovertKit Tutorial: Sequences vs. Broadcasts <– this post!
  3. ConvertKit Tutorial: Automations
  4. ConvertKit Tutorial: Segments and Tags
  5. 7 Clever ConvertKit Automation Hacks

Ready? Okay, let’s dive in!

ConvertKit Tutorial: Sequences vs. Broadcasts

https://youtu.be/1re_VknbcmA

What’s the Difference Between a Sequence and a Broadcast in ConvertKit?

Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog

Sequences are automated emails that go out to your email subscribers, based on selected criteria. Sequences can be initiated in a number of different ways. Some of the post popular ways for an email subscriber to receive an automated sequence include:

  1. Signing up through a specific form on your website. Forms include an option to send new subscribers to an automated sequence.
  2. Setting up an automation trigger that adds a subscriber to a sequence once they take a certain action.
  3. A post-sale sequence after a customer makes a purchase from you.

Broadcasts are something that you would send one time. One of the most popular types of emails sent via broadcasts would be a weekly newsletter.

Ultimate Beginner's Guide to Building an Email List with ConvertKit. The CovertKit Masterclass is here! Email marketing tips on how to leverage ConvertKit and grow your email list from 0 to 14,000 in just one year!

How to Effectively Use ConvertKit Sequences

One of my more popular sequences is the Goal Planner for Busy Moms.

I have five emails set up to send when someone gives me their email address to receive the goal planner. Each email is set to send in different intervals. The first email sends immediately after someone signs up.

Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog

I use LeadPages to collect email addresses. When someone clicks the link to receive the goal planner they are directed to a LeadBox that looks like this:

Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog

After they enter their first name and email address, they are added to a form inside ConvertKit. The form is connected to the sequence I showed you above. I also redirect the new email subscriber to a thank you page that I build in LeadPages that includes an upsell offer to my Busy Moms Building Business Spreadsheet.

Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog

I give the download link for the planner and mention my for-sale spreadsheet again in the first email. Now my new subscriber has been shown the download link twice in a matter of minutes and I only had to set up the email sequence once!

Sequence Filters

Each email in a sequence can be filtered in numerous different ways.

You can decide a specific email in a sequence should…

  • Only go out on certain days
  • Not send to someone on a specific form, sequence or tag
  • Only send if the email subscriber was added to your list before or after a certain date

An example of when you may want to consider using a filter on a sequence email…

If you send a weekly email on Monday, you might not want automated emails to go out on the same day because you don’t want to overwhelm your customers. You can set the entire sequence not to send on Monday’s or individual emails within the sequence. I usually set my filters on an individual email basis. I do it this way because I always want the first email to go out immediately regardless of the day of the week.

In the settings tab of the sequence, you can determine which time of the day you want your automated emails to send, based on time zone. You can also set up the entire sequence to not send to people who are subscribed to certain forms, sequences, and tags.

ConvertKit is an email service provider for bloggers and online business owners. It allows users to segment and tag customers who sign up for their email lists using an easy-to-understand interface. Unlike many of the advanced email service provider options out there, ConvertKit packs a lot of power into a simplistic interface making it easy to use even for those of us who aren't very technical. While ConvertKit is simplistic in its design, it does require a bit of foundational knowledge to understand how and when to use each function. I'm going to teach you everything you need to know through my free Ultimate Beginner's Guide to Building an Email List with ConvertKit. The Ultimate Beginner's Guide to Building an Email List with ConvertKit includes: Email Marketing Tips for Beginners CovertKit: Sequences vs. Broadcasts <-- this post! ConvertKit: Automations (coming soon) ConvertKit: Segments and Tags (coming soon) 10 Clever Ways to Use ConvertKit Automations (coming soon) Ready? Okay, let's dive in! What's the Difference Between a Sequence and a Broadcast in ConvertKit? Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog Sequences are automated emails that go out to your email subscribers, based on selected criteria. Sequences can be initiated in a number of different ways. Some of the post popular ways for an email subscriber to receive an automated sequence include: Signing up through a specific form on your website. Forms include an option to send new subscribers to an automated sequence. Setting up an automation trigger that adds a subscriber to a sequence once they take a certain action. A post-sale sequence after a customer makes a purchase from you. Broadcasts are something that you would send one time. One of the most popular types of emails sent via broadcasts would be a weekly newsletter. How to Effectively Use ConvertKit Sequences One of my more popular sequences is my Yearly and Quarterly Goal Planner. I have five emails set up to send when someone gives me their email address to receive the goal planner. Each email is set to send in different intervals. The first email sends immediately after someone signs up. Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog I use LeadPages to collect email addresses. When someone clicks the link to receive the goal planner they are directed to a LeadBox that looks like this: Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog After they enter their first name and email address, they are added to a form inside ConvertKit. The form is connected to the sequence I showed you above. I also redirect the new email subscriber to a thank you page that I build in LeadPages that includes an upsell offer to my Busy Moms Building Business Spreadsheet. I give the download link for the planner and mention my for-sale spreadsheet again in the first email. Now my new subscriber has been shown the download link twice in a matter of minutes and I only had to set up the email sequence once! Sequence Filters Each email in a sequence can be filtered in numerous different ways. You can decide a specific email in a sequence should... Only go out on certain days Not send to someone on a specific form, sequence or tag Only send if the email subscriber was added to your list before or after a certain date An example of when you may want to consider using a filter on a sequence email... If you send a weekly email on Monday, you might not want automated emails to go out on the same day because you don't want to overwhelm your customers. You can set the entire sequence not to send on Monday's or individual emails within the sequence. I usually set my filters on an individual email basis. I do it this way because I always want the first email to go out immediately regardless of the day of the week. In the settings tab of the sequence, you can determine which time of the day you want your automated emails to send, based on time zone. You can also set up the entire sequence to not send to people who are subscribed to certain forms, sequences, and tags. How to Effectively Use ConvertKit Broadcasts The broadcast tab has emails that are sent one time. If someone doesn't open an email, you can have the email resent to unopens. Step 1 Setting up a new broadcast is easy. The first thing you're going to do is choose the recipients that you want your email to go to. You can filter based on tags, forms, sequences, and may other ways. In case you have subscribers on multiple forms and tags, you can choose to back out certain criteria so that even if the subscriber is on the form you are sending the email to, they still will not receive the email. Let's say I'm sending a promo email for my course, Pin Practical, and I don't want to anyone who has purchased the course to receive the email. I would select the forms that have everyone that has purchased Pin Practical and that would filter out everyone from that main list of people I want to email. Step 2 Next, you're going to write the content for the email including the email subject and email body. Step 3 Finally, you an opportunity to preview your content before sending it. You can schedule emails ahead of time, based on date and time.

How to Effectively Use ConvertKit Broadcasts

The broadcast tab has emails that are sent one time. If someone doesn’t open an email, you can have the email resent to people who did not open the email the first time.

Step 1

Setting up a new broadcast is easy. The first thing you’re going to do is choose the recipients that you want your email to go to. You can filter based on tags, forms, sequences, and may other ways. In case you have subscribers on multiple forms and tags, you can choose to back out certain criteria so that even if the subscriber is on the form you are sending the email to, they still will not receive the email.

ConvertKit is an email service provider for bloggers and online business owners. It allows users to segment and tag customers who sign up for their email lists using an easy-to-understand interface. Unlike many of the advanced email service provider options out there, ConvertKit packs a lot of power into a simplistic interface making it easy to use even for those of us who aren't very technical. While ConvertKit is simplistic in its design, it does require a bit of foundational knowledge to understand how and when to use each function. I'm going to teach you everything you need to know through my free Ultimate Beginner's Guide to Building an Email List with ConvertKit. The Ultimate Beginner's Guide to Building an Email List with ConvertKit includes: Email Marketing Tips for Beginners CovertKit: Sequences vs. Broadcasts

Let’s say I’m sending a promo email for my course, Pin Practical, and I don’t want anyone who purchased the course to receive the email. I would select the tag or form for those that purchased Pin Practical and would set the filter to “none” like I show above.

Step 2

Next, you’re going to write the content for the email including the email subject and email body.

Step 3

Finally, you an opportunity to preview your content before sending it. You can schedule emails ahead of time, based on date and time.

Now you’ve mastered ConvertKit sequences and broadcasts! Next up, we’re going to walk through the automations features in ConvertKit. Automations are a powerful way to tag specific actions your email subscribers take. It’s one of the most powerful tools in my business!

Don’t Forget to Download Your Swipe File for Writing the Perfect Email Sequence!

Additional Resources for Growing Your Online Business

How To Make Money Blogging: $1,135 in My First Month Since Quitting My Job!

Ultimate Beginners Guide to Blogging: How to Blog for Money

Pin Practical Masterclass: How I Grew My Email List from 52 to Over 10,000 in Under a Year

Busy Moms Building Course: 12 Steps to Running Your Own Online Business for Busy Moms

Pin it!

Ultimate Beginner's Guide to Building an Email List with ConvertKit / Email marketing tips for online business and bloggers. Learn the difference between ConvertKit broadcasts and sequences. Email marketing strategy entrepreneur / Email list growth / Make money from home / How to start a blog

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